“A journey of a thousand miles starts with a single step"
That single step was the setting up of a single screw extruder imported from Battenfield Germany, for manufacturing rigid PVC Pipes in a small shed, 32 kms from Indore in Madhya Pradesh with a capital of Rs 0.2 million taken from MPFC in the year 1983.
The brand ‘Kasta’ was a success and led to expanded capacities and a dealership network of over 100 dealers. Strategically leveraging its relationship with the farmers, in 1992, a 200 tonnes per day Solvent Extraction Plant was established where the company became buyer of seeds from the farmers who were purchasing company’s rigid PVC Pipes. The same year the company went public with an initial issue of Rs 48.3 million at a premium double its share value.
In 1995 a new range of injection moulding products was added to the basket. The range of offering of the RPVC pipes increased steadily from diameter of 63 mm to 316 mm.
The company added a 50 tonne edible oil refinery in the year 1998, whose capacity was increased to 70 tonnes within 2 years. This earmarked the successful launch of the brand ‘Kriti Refined Edible Soya Oil’ and further expansion of the capacity to 120 tonnes. |