सर्जना, सर्जक एवं सृष्टि की त्रिवेणी में उद्वेलित वह परम अभिलाषा “कृति” आत्मानंद नहीं, आत्मसमर्पण है|
“Kriti is that supreme desire which flames out of the divine convergence of the creation, creator and the universe. Kriti is not for self indulgence of the creator but is his total surrender towards the cause”
Kriti Group. is a reputed manufacturer of plastic polymer Piping Systems,Blow moulded plastic products and premium quality refined Soyabean products with a loyal customer base both in India and internationally. The greater part of the products’ manufacturing is based in Central India with a branch in the Western region. The group sells branded products for domestic consumption as well as exports.
Kriti has cherished the trust of its customers by walking that extra mile to integrate modern technology in its production facilities and processes to deliver a high quality product each time. The company conducts its business ethically, honours commitments and is continually adopting new environment friendly initiatives.
“A journey of a thousand miles starts with a single step”,
That single step was the setting up of a single screw extruder imported from Battenfield Germany, for manufacturing Rigid PVC Pipes in a small shed, 32 Kms from Indore in Madhya Pradesh with a capital of Rs 0.2 million taken from MPFC in the year 1983.
The brand ‘Kasta’ was a success and led to expanded capacities and a dealership network of over 100 dealers. Strategically leveraging its’ relationship with the farmers, in 1992, a 200 tonnes per day Solvent Extraction Plant was established where the company became buyer of seeds from the farmers who were purchasing company’s rigid PVC Pipes. The same year the company went public with an initial issue of Rs 48.3 million at a premium double its share value.
In 1995 a new range of injection moulding products was added to the basket. The range of offering of the RPVC pipes increased steadily from diameter of 63mm to 316mm.
The company added a 50 tonne edible oil refinery in the year 1998, whose capacity was increased to 70 tonnes within 2 years. This earmarked the successful launch of the brand ‘Kriti Refined Edible Soya Oil’ and further expansion of the capacity to 120 tonnes.
With the advent of the telecom revolution a new range of institutional customers were added for the supply of co-extruded internally lubricated HDPE telecom ducts for laying Optical Fiber cables. The company subsequently started manufacturing large diameter HDPE pipes of 450mm. diameter for potable water supplies & sewage disposal.
In 2001, the company received the ISO 9000 certifiation , was processing 15000 tonne of plastics annually and added a 2 tonne per day Lecithin plant in the soya division. The company was constantly expanding its plastics’ range and not only catered to customers in M.P.,Rajasthan, Gujarat, Maharashtra but also many leading institutional customers & government departments.
The year, 2004 was a landmark year when the company moved out of Madhya Pradesh to Ranjangaon, Pune and put up new state of art facilities for moulding for white goods & the automobile industry.
In the subsequent year the company received a certificate for second highest sales of soya oil in India and also the ISO 22000 certification and many more opprtunities.
In 2007 Kriti became the pioneer in manufacturing and exporting Super HyPro Soyabean meal, Value added soya flakes and speciality lecithin.
In 2010 Kriti demerged its businesses into Kriti Industries (India) Ltd. and Kriti Nutrients Ltd. This was done to give specific focus to each business with its unique requirements.
Today the company has its presence in over 15 states in India and exports in countries of Western Europe and South East Asia. There is a constant focus on bringing in new products in the market in order to fulfill each need of the customer.