The flagship company of the Group, Kriti Industries (India) Ltd. specialises in PVC Pipes and Fittings that cater to a wide range of applications covering domains like Agriculture, Micro-Irrigation, Industrial and Domestic usage. Marketed under the brand name ‘Kasta’. The company has a strong presence in a highly competitive PAN India market. The company has recently launched “Kasta Protech” which offers highly specialised plumbing solutions.

Kriti Industries began as a small plastic extrusion facility at Pithampur in 1983. Having kept a sharp focus on the humongous growth potential that was expected in plastics, Kriti leveraged its technological edge becoming one of the prominent players of the plastic extrusion and moulding industry, Extending the Kriti DNA of excellence through its flagship brand ‘KASTA’ the company today manufactures a whole gamut of piping solutions for Agriculture, Micro-Irrigation, Building & Infrastructure, Sewage, Telecommunications and other specialized industrial usage. Known for its high quality standards, superior technology and quality driven processes the brand has won the trust of customers and strives to deliver more. Kriti’s extensive manufacturing facility at Pithampur is one of the best in India where it undertakes manufacturing of Irrigation – (RPVC, HDPE, Casing, Column, Suction, Garden and Agri Fittings) Building Products – Plumb, SWR, EPVC, Garden, SWR Fittings and ASTM Fittings, Micro Irrigation- Drip and Plastic Mini-Sprinkler, Infrastructure – HDPE, MDPE, RPVC, PLB and Telecom Ducts, equipped with fully automated extrusion lines, Gravimetric Blenders, Wall Thickness Monitors and Gravimetric Controlled Extruders. The 1,32,000 sq mtr plant is a high-tech facility manned by a team of 500 experts who keep a close eye on the various product lines manufactured here. Be it pipes for irrigation or be it the highly specialized micro-irrigation piping and sprinkler systems. The Pithampur plant has specialized assembly lines to ensure that every product rolling out lives up to its reputation of bring a Kriti Product.

The production capacity of the Pithampur plant is as follows -

  • Production capacity for PVC Pipes: 50,000 MT/year
  • Production capacity for PE Pipes: 22,000 MT/year
  • Injection mopulding capacity (fittings): 2,500 MT/year


An important area of focus at Kriti has always been Quality. Our brands stands for a promise of “Quality- Trusted by Experts”. So it was only natural for us to make life a little more tough for us. Since Quality is the very base of delivering value, so we go that extra mile to ensure that. Quality not just in terms of technology or equipment employed but Quality in terms of processes as well. Kriti is certified by BVQI, with accreditation from ISO 14001:2004 certification. An ultra modern R&D Lab ensures various plastic polymers are tested for quality parameters and performance standards.

At Kriti, we have always let Quality speak for itself and that’s what has earned us a cherished reputation among experts the world over. With every project, we have endeavored to outperform ourselves, thus delivering better service, better quality, in short, more value to our customers. For us, every project has been a great learning experience, a few that have been a constant inspiration are:

Reliance Infocomm Ltd. Mahanagar Gas Ltd. Mumbai Gujarat Water Supply and Sewage Board, Ahmedabad
Tata Teleservices Ltd. Indraprastha Gas Ltd.New Delhi Water and Sanitation Management Organization,Ahmedabad
Bharti Airtel Ltd. Gujarat Gas Ltd.Bharuch, Gujarat PHED, Rajasthan
Power Grid Corporation of India Ltd. Sabarmati Gas Ltd.Ahmedabad Rajasthan Urban Infrastructure Development Corporation
Indian Telephone Industries, Bangalore GSPC Ltd. Ahmedabad Gammon India Ltd.
Tata Power Ltd. Adani Energy Ltd.Ahmedabad Madhya Pradesh Laghu Udyog Nigam Limited
Gas Authority of India Ltd. Gas Authority of India Ltd. Lucent Technologies
Oil India Ltd. BPL Ltd. IFB
VSNL GEECL Scientific Mestechnik Pvt. Ltd.
Hutch Essar/Vodafone Ltd.
Himachal Futuristic Corporation Ltd.
BSES, Mumbai
Idea Cellular Ltd.